How can digital press relationship increase your reputation, credibility, and purchase rate?
Do you feel lost face to the mass of blogs, influencers, and other channels of information? Don’t you know how to target the relevant influencers for your brand?
Influencers (bloggers, people with strong audience on social networks, etc.) have become sources of information and decision for consumers. 85% of people in France say that they have taken decisions after consulting the blogs of influencers/bloggers. For those aged 18 to 24, influencers are the first source of influence. For those aged 35 to 54, influencers are the second source of information after their close circle (family, friends, and colleagues). Advertising and traditional media lose importance therefore for consumers (76% of people in France are against advertising). The e-RP enables brands to create a direct relationship of trust with consumers via their restricted information channels.
The objectives of the e-PR are multiple (increasing the purchase rate, creating reputation, gaining credibility, building a strong brand image, etc.) and the results are convincing:
An e-RP strategy and relationships with influencers must be built up chronologically. Our goal is to help you build up a long-term relationship with the influencers, in order to develop your brand image and your confidence level. Relationships with influencers must be qualitative so that both parties can benefit from it and so that the e-PR strategy be fully effective. To do this, our approach is built up in several stages:
The e-PR is an integral part of a comprehensive webmarketing strategy. It is by combining e-PR, SEO, SEA, and SMO that a comprehensive webmarketing strategy will be the most efficient and effective. SLAP digital binds the expertise of our various consultants and connect them to ensure a truly effectiveness.
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