Acquisition - Media buying


How to identify the best media mix to combine performance and brand awareness in your purchases of advertising space?

Identifying the best digital media mix

How to navigate among the various media? What formats are the most impacting? How to allocate the budget? How to optimize it over the time?


The perfect media mix is one that allows you to have the greatest exposure possible, on the best formats and the best locations at the best price.It is especially one that will allow you to convince the majority of people exposed to your ads to buy your products! The identification is however an important task that requires testing all media formats and available targeting.

Whatever your industry, or BtoC / BtoC, it is possible to find an ideal media buying strategy that will allow you to enhance your awareness and increase your conversions at the lowest cost.

Media buying expertise and strategic digital planning

The quest for the media mix can be facilitated by using a specialized agency that already knows the market and is able to negotiate the best rates with the advertising agencies. SLAP digital assists clients of all sizes and all budgets in their branding goals and conversions with a set of services tailored to the quest for the best media digital mix:

  • Target identification
  • Identification of formats
  • Direct negotiation with agencies and websites
  • Performance based media buying
  • Automated buying space (RTB, programming, retargeting ...)
  • Tracking
  • Recommendations in creating impactful formats
  • Management and budgets control
  • Optimizing your landing pages
  • A / B testing formats
  • Management of international accounts

Throughout your campaign, SLAP digital provides regular reports of spent budgets and performance as well as meetings with your traffic manager and debrief to improve the relevance of your campaigns. The agency also regularly suggests additional levers to boost your performance.

Our experts offer free study of the corresponding media to your target and would get back to you with a detailed proposal. Contact us now!

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