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EN Analytics - Attribution model

ATTRIBUTION MODELS: ANALYZE YOUR TRAFFIC SOURCES AT THEIR FAIR VALUE

How to determine the real value of each of your traffic sources?

Attribution models into your marketing strategy

What is the real ROI of each of your marketing channels? Do some sources rather serve as discovery or transformation? How not to optimize your marketing mix blindfolded?

The purchase course of your prospects is increasingly complex, it can get to know your product via search engines, then inquire by a price comparison before returning to your website by a sponsored link. This raises the question of which of these acquisition channels enabled the user to convert.

What are the different attribution models?

SLAP digital can configure various functions of monitoring tools (Adobe Omniture, Google Analytics, AT Internet, Mazeberry ...) and help you define the attribution model (click First, Last click, Linear, based on the position, Depreciation over time) most relevant to your industry and business model in order to enhance each of your traffic sources.

Your account manager will be responsible to perform detailed attribution reporting and involve optimization recommendations of your marketing plan.

For more information, please contact the agency to discover our conversion optimization methods.

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