Retention - Community Management


How to build your audience through community management?

Community management is to expose your brand

How to engage and retain your audience? What reason to give to your visitors to stay in touch with you? How to develop your visibility on social networks? What community management strategy to define?


Community management is a strategy to unite the community and to keep improving its reputation.

A strategy of effective community management has several objectives:

  • Keep users on your network that will forward on your business opportunities and brand image.
  • Transforming the Internet users into ambassadors.
  • Ensure the e-reputation of a brand, particularly during a crisis. Crises are increasingly initiated or commented on social networks. Customers are for example 93.5% to be tweeting a crisis, and 61.5% use Facebook.1.
  • Improve customer relations: 69% of users are unhappy with the way brands interact with them2 .

Your social media strategy should emphasize on human side

SLAP digital has a division dedicated to community management and has successfully managed the implementation of community management strategies and the management of social networks of brands.

Our Values: There is no BtoB or BtoC relationships in the community management, you must make HtoH ( "human to human") and SLAP digital goal is to help you develop and implement a human, sincere, and relevant community management.

SLAP digital will accompany you on your definition of community management strategy as well as the main drivers of the strategy:

  • Definition of values to convey and what is unique about your brand;
  • Optimizing your social media networks;
  • Identification of relevant places where your brand can intervene;
  • News monitoring ;
  • Customer relationship plan on your social networks;
  • etc.

By building a community management strategy allowing you to be fully tuned and dedicated to your clients, you can improve your image, minimize crises, and convert your disgruntled consumers into loyal customers.

Contact us for a free consultation without commitment on your community management strategy.

1: Visibrain study
2: SNCD study

Contact us for a free consultation

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